EINTRAGUNG VON CASHRUN ALS HANDELSMARKE IN DEN USA

ST. GALLEN, SCHWEIZ, 29. November 2011 — CashRun, ein führendes Unternehmen, das sich auf ECommercelösungen zur Vermeidung von Online-Betrug und globale Zahlungsoptionen spezialisiert hat, ist nun gemäß „United States Patent and Trademark Office“ (USPTO) als vollständig geschützte Handelsmarke in den USA eingetragen.

Die Eintragung von CashRun als Marke im Dienstleistungssektor zertifiziert den Ursprung sowie die Geschäftstätigkeit, die die angebotenen Serviceleistungen und Lösungen mit sich bringt, nach US-Recht als rechtmäßig und einzigartig. Diese Eintragung gewährt CashRun‘s Online-Händlern Schutz vor jeglichem Missbrauch solcher Service-Leistungen bspw. von nicht-eingetragenen Service-Anbietern. Folglich erleben Online-Händler nun ein noch höheres Leistungsniveau und profitieren gleichzeitig von den Vorteilen einer starken Service-Marke.

CashRun kann nun Online-Händlern, die in den USA ansässig sind oder dort ihre Geschäftstätigkeit ausüben, die Sicherheit einer offiziell eingetragenen Service Marke bieten. “Die Anerkennung von CashRun als Handelsmarke in den Vereinigten Staaten bietet unseren Online-Händlern die Vorteile offiziell abgesicherter Lösungen, die den hohen Standards der Eintragungsurkunde hinsichtlich Qualität und Leistungsniveau entsprechen“ machte Justin Lie, Geschäftsführer von CashRun, deutlich.

Die Eintragung in den Vereinigten Staaten folgt der Eintragung von CashRun als Handelsmarke in der Republik Singapur und in der Europäischen Union, die es CashRun ermöglicht, seine Serviceleistungen und Lösungen in nicht weniger als 27 EU-Mitgliedstaaten anzubieten. Deshalb erklärt CashRun nochmals seine Verpflichtung gegenüber Online-Händlern, die Marke „CashRun“ global zu stärken sowie konstant exzellenten Service zu bieten, indem die nationalen und supranationalen Regulierungen und Anforderungen erfüllt werden.

Über CashRun – www.cashrun.de
Das Unternehmen CashRun wurde im Jahr 2007 mit dem Ziel gegründet, Internethändlern sichere und günstige Onlinezahlungsoptionen anzubieten. Neben dem Hauptsitz in der Schweiz verfügt CashRun über internationale Niederlassungen in Deutschland, USA, Singapur und China. Durch die kontinuierliche Weiterentwicklung ihrer Lösungen, eine starke globale Präsenz und ein dichtes Partnernetzwerk erzielte die CashRun-Gruppe beeindruckende Erfolge in betrugsgefährdeten Industrien und unterstützt Händler, Risiken durch Zahlungsbetrug zu minimieren, ihr Umsatzwachstum zu beschleunigen und sich auf ihre Kernkompetenzen zu konzentrieren.

Pressekontakte
Frau Katharina Ogilvie
CashRun
katharina.ogilvie@cashrun.com

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CASHRUN IS NOW TRADEMARK IN THE UNITED STATES

ST. GALLEN, SWITZERLAND, NOVEMBER 2, 2011 — CashRun, a leading provider of e‐commerce fraud management and global payment solutions is now registered full‐right trademark in the United States, as granted by the United States Patent and Trademark Office (USPTO).

The service mark registration of CashRun certifies the origin and practice entailed in services and solutions offered by the company as true and unique, while binding them to Federal law. This registration therefore grants protection to CashRun e‐merchants against any counterfeit service or malpractice by a non‐registered service or service provider. Consequently, e‐merchants will enjoy higher performance level and at the same time will profit from the benefits of a strongly supported service mark.

E‐merchants based in or operating in the United States can now have the certainty that CashRun is an original registered service mark. “The recognition of CashRun as a trademark in the United States ensures our merchants benefit from officially backed solutions which comply with the high standards of excellence and quality required by this certification” stated Justin Lie, Managing Director of CashRun.

The registration in the United States comes after CashRun has been acknowledged registered trademark status in the European Union and the Republic of Singapore, the latter enabling CashRun to offer its solutions in not less than Europe’s 27 member countries. CashRun thus reaffirms its commitment towards e‐merchants to strengthen its brand globally and to foster excellence in service by complying with national and supranational regulations.

About CashRun Group– www.cashrun.com
CashRun was established in 2007 with the objective of supporting businesses’ needs for effective and affordable online payment solutions. Since establishment, CashRun has had tremendous success with key industries that are sensitive towards fraud, and continues to be at the forefront for solutions centering around online e‐commerce. With strong global presence and partnerships, CashRun supports businesses to develop firmly their core competencies, protect as well as maximize their revenues and growth, and minimize the risks credit card fraud presents to their operations.

Media Contacts
Ms. Irene Brime
CashRun
irene.brime@cashrun.com

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CASHRUN AND PAYVISION SIGN POWERFUL REFERRAL AGREEMENT

ST. GALLEN, SWITZERLAND, NOVEMBER 2, 2011 — CashRun, a leading provider of e‐commerce fraud management and global payment services, and Payvision, a recognized global card processing provider, inked a powerful Referral Agreement today aimed at enhancing secured credit and debit card transactions for e‐merchants in the APAC region.

This Agreement intensifies CashRun’s comprehensive list of credit and debit card partners, and empowers online merchants around the world to process and receive secured card‐not‐present transactions in new target markets. “Ensuring wider and stronger partnerships enables our online merchants to reach more customers in card‐oriented markets such as the booming Asian economies” stated Justin Lie, Managing Director of CashRun Group.

As a trusted provider of extensive products and services for the card‐not‐present arena, Payvision was recently granted PSD License from Dutch Central Bank, reinforcing both its operational standards and its leading capacity in the card processing marketplace. “This new agreement couples Payvision’s strong reputation in the APAC region and CashRun’s renowned fraud management solutions, granting access for online merchants to optimal secure payment methods” assured Rudolf Booker, CEO of Payvision. The partnership shows CashRun’s commitment towards e‐merchants to help achieving business growth by means of minimizing online fraud and maintaining focus.

About CashRun Group– www.cashrun.com
CashRun was established in 2007 with the objective of supporting businesses’ needs for effective and affordable online payment solutions. Since establishment, CashRun has had tremendous success with key industries that are sensitive towards fraud, and continues to be at the forefront for solutions centering around online e‐commerce. With strong global presence and partnerships, CashRun supports businesses to develop firmly their core competencies, protect as well as maximize their revenues and growth, and minimize the risks credit card fraud presents to their operations.

About Payvision – www.payvision.com
Payvision, an independent payment solutions provider specialized in global card processing for the ecommerce market offers Acquiring Banks, PSP/ISO and their Merchants a secure PCI Compliant, PSD Licensed international payment processing platform enhanced with innovative technology. Payvision provides its customers 24/7 Support, 150+ transactions ‐ and regional card settlement currencies, a high‐end reporting interface and a solid risk management solution. Founded in 2002 Payvision is headquartered in Amsterdam and has expanded its global services in over 40 countries with offices in New York, Utah, Madrid, Singapore and Hong Kong. Please visit www.payvision.com for more information.

Media Contacts
Ms. Irene Brime
CashRun
irene.brime@cashrun.com

Ms. Shanty van de Sande
Payvision
press@payvision.com

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CASHPAY PAYMENT SOLUTION ENHANCED WITH ADDITION OF GOOGLE CHECKOUT

ST. GALLEN, SWITZERLAND, JUNE 29, 2011 — CashRun, a leading provider of e‐commerce fraud management and global payment services, has successfully integrated Google Checkout into CashPay, the solution to consolidate localized payment options into web shops. This latest addition will enable CashPay merchants based in the United States and the United Kingdom to offer a new and exciting payment method to their customers worldwide.

With the recently‐added account, existing and potential e‐merchants can benefit from both CashPay’s easy funds management and exchange rate monitoring, while branding their web shops with Checkout’s badge, globally recognized by customers as a fast and secure way of conducting online shopping.

Actively supported by Google’s Product Search, e‐merchants deploying Checkout can expect a considerable increase on their online sales, while enjoying the advantages of CashPay solution. CashPay is CashRun’s simplified solution to consolidate diverse payment methods into one single interface, which empowers e‐merchants to manage their funds and monitor risk associated with multiple currencies business. The aforementioned addition offers CashPay merchants a new way to enlarge their customer base and increase visibility of their online business, which consequently leads to revenue growth. Once again CashPay has proven its ability to meet latest market needs and requirements.

About CashRun Group– www.cashrun.com
CashRun was established in 2007 with the objective of supporting businesses’ needs for effective and affordable online payment solutions. Since establishment, CashRun has had tremendous success with key industries that are sensitive towards fraud, and continues to be at the forefront for solutions centering around online e‐commerce. With strong global presence and partnerships, CashRun supports businesses to develop firmly their core competencies, protect as well as maximize their revenues and growth, and minimize the risks credit card fraud presents to their operations.

About Google Checkout – https://checkout.google.com
Google Checkout is a fast, secure checkout process that helps increase sales by bringing e‐merchants more customers and allowing shoppers to buy quickly and easily with a single login. Heavily linked with Google Product Search, Checkout helps e‐merchants turn more traffic into paying customers, while assuring a free comprehensive fraud protection which guarantees 98% of orders on average. Google Checkout is estimated to convert 40% more sales to users, by proactively filtering out potentially fraudulent orders.

Media Contacts
Ms. Irene Brime
CashRun
irene.brime@cashrun.com

Product Enquiries
enquiries@cashrun.com

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CASHRUN UNVEILS STRATEGIC PLAN TO REINFORCE PRESENCE IN CHINA

ST. GALLEN, SWITZERLAND, JUNE 15, 2011 — CashRun, a leading provider of e‐commerce fraud management and global payment solutions, announced today a new Strategic Plan to increase its presence in China, and position the company as a prominent and reliable partner in the country’s e‐commerce sector.

As part of its expansion plans, CashRun opened a new office in Shanghai in December 2010 in order to assess the country’s extensive e‐commerce market potential. “The tremendously positive response of local e‐merchants to our innovative solutions make it fundamental to implement further action to assist our growing portfolio of Chinese merchants and reinforce our brand in such a relevant market” stated Justin Lie, Managing Director of CashRun Group.

The Strategic Plan is revealed mere weeks after CashRun signed its latest Referral Agreement with longstanding partner 99Bill, one of China’s largest payment service providers, aimed at strengthening their mutual partnership and facilitating secured online credit card transactions.

The Strategic Plan includes guidelines to channel communication with merchants through a redesigned website, which will be adapted to the local needs; and business actions aimed at incrementing the company’s current partner network and at intensifying in‐house training of the local team to better serve potential and existing customers.

About CashRun Group– www.cashrun.com
CashRun was established in 2007 with the objective of supporting businesses’ needs for effective and affordable online payment solutions. Since establishment, CashRun has had tremendous success with key industries that are sensitive towards fraud, and continues to be at the forefront for solutions centering around online e‐commerce. With strong global presence and partnerships, CashRun supports businesses to develop firmly their core competencies, protect as well as maximize their revenues and growth, and minimize the risks credit card fraud presents to their operations.

About CashRun China – www.cashrun.com/zh
CashRun opened its first subsidiary in Shanghai under the Chinese incorporated business name 铠世宝 to assess market opportunities in China and reinforce the extensive financial networks linking CashRun´s solutions. The office successfully provides critical support and delivery world class payment and fraud protection solutions to an increasing number of e‐merchants.

Media Contacts
Ms. Irene Brime
CashRun
irene.brime@cashrun.com

Product Enquiries
enquiries@cashrun.com

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CASHRUN BECOMES OFFICIAL PARTNER OF PAYSAFECARD

ST. GALLEN, SWITZERLAND, MAY 31, 2011 — CashRun, a leading provider of e-commerce fraud management and global payment solutions, has signed a forceful agreement to become an official partner of paysafecard, Europe’s first prepaid solution for internet payments and now one of the leading alternative online means of payment.

CashRun embraces with great satisfaction official accreditation to offer paysafecard to its clients. Thanks to this cooperation agreement, Cashrun’s e-merchants across Europe will be able to integrate and display this simple and safe payment method into their web shops, and approach an incrementing customer network.

This cooperation between CashRun and paysafecard will help e-merchants gain access to all those customers lacking a credit card or a bank account, resulting in an increase on visits to their web shops and additional turnover. paysafecard has gained tremendous popularity in an array of industries thanks to its simple use and its protection against chargeback, and it is available at over 300,000 sales points.

“With its international network CashRun will help us strengthen our position in Europe,” said Michael Mueller, CEO of paysafecard. “E-merchants will profit from this cooperation, which enables them to reach out to new target groups.”

About paysafecard– www.paysafecardgroup.com
The paysafecard group, founded in 2000 in Austria and Germany, operate in 27 countries worldwide with offices in Vienna, London, Lucerne, Buenos Aires, Mexico City and New York. With their successful online prepaid vouchers, the paysafecard group have established themselves as Europe’s leading provider of prepaid payment solutions. In 2009 the group won awards for being the ‘Leading Prepaid Organization’ and the ‘Best Prepaid Company outside USA’. For more information, please visit www.paysafecardgroup.com

About CashRun – www.cashrun.com
CashRun was established in 2007 with the objective of supporting businesses’ needs for effective and affordable online payment solutions. Since establishment, CashRun has had tremendous success with key industries that are sensitive towards fraud, and continues to be at the forefront for solutions centering around online e-commerce. With strong global presence and partnerships, CashRun supports businesses to develop firmly their core competencies, protect as well as maximize their revenues and growth, and minimize the risks credit card fraud presents to their operations.

Media Contacts
Mr. Ludger Voetz
paysafecard
ludger@braun-pr.com

Ms. Irene Brime
CashRun
irene.brime@cashrun.com

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